Hire when expertise is the constraint
An agency can help when strategy, design, search, content, or campaign execution requires skills the team cannot efficiently build. The need should be specific enough to define success.
Hire when follow-through is the constraint
Good plans often stall because client work consumes the calendar. A partner can create pace, accountability, and integrated execution—provided someone inside the business can make decisions and supply context.
Wait when the offer is still unstable
If pricing, audience, delivery, or positioning changes every few weeks, marketing execution may amplify confusion. Use customer conversations and small tests to stabilize the fundamentals first.
Evaluate fit beyond the portfolio
Ask how the agency diagnoses problems, communicates, measures progress, and handles tradeoffs. Strong partnerships depend on shared expectations and decision-making, not just attractive examples.
Seen Salt takeaway: Start with one clear improvement, make it repeatable, and measure whether it creates better conversations with the people you want to serve.
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